About Us

Established to facilitate logistics, finance, and procurement, Apptronics works as a key gateway helping brands connect to the heart of Africa.

In association with Africa’s premier retail distributors, Apptronics provides manufacturers of home appliances and electronics with the ideal opportunity to explore unchartered territories. Cofounded by a collective of Dubai-based industry professionals, Apptronics consolidates cargo, manages finances, and streamlines procurement while ensuring smooth delivery to the end destination.


To enable global brands reach untapped African markets and enrich the lifestyles of the people living across the continent.


To use the strength of our network, the experience of our workforce, the knowledge of our leadership, and the unwavering support of our associates to develop the markets and communities we serve.

Our Story

The idea of Apptronics arose from the sheer observation that emerging markets remain undiscovered. Africa is one such market with immense potential for growth and a huge void continues to exist. We wanted to bridge that gap and equip global brands with local reach. Our team comprising experienced and accomplished professionals is here to deliver maximum value on all counts.

Access to Africa

Our extensive network, years of unparalleled experience, and proven performance provides brands the perfect platform to reach the untapped region of Africa. We aim to unlock potential, maximize opportunity, and create enduring and recognizable value for the brands and customers we cater.

Strategic Partnerships

We believe in the power of partnerships. Our various collaborations with wholesale distributors from across the MENA region benefit brands on different levels. Apart from accessing undiscovered markets, brands can also rely on our well-established associations for the ease of doing business in countries such as Seychelles, Madagascar, Mauritius, P R Congo, Equatorial Guinea and Burundi.

Apptronics Advantage